Is trade of empty 2023 press the largest crammer: ? Foolish? of Chong   ! Can be expected soon. . . . . .

In recent years, have about all sorts of sound of agency a lot of. Among them a kind of sound sounds it seems that " bottom energy of life is very " is actually " anticlimactic " -- that is " dry agency " . One of important and academic basises that advertise dry agency are so called " of electric business arisen " , and certain cable business also gives off all sorts of one's intention revealed in saying ceaselessly, They are not earned like agency " price difference of high specified number " however " small profits but quick turnover " , Such agency live very hard, fact if it is so?

Crammer one: Agency of electric business put sb out of the way

In last few years, a lot of enterprises begin sortie report trade, community group buys agitate bureau, and the main catchword of the enterprise of business of some sortie cable is: Pass " low " dry agency. Then all sorts of " electric business " the force with which sth breaks out is roaring, have greatly " with one action is broken through " battle array.

And actual condition is to let a person be surprised however, community group is bought etc, a lot of with " low " will attract a client " electric business " topple in succession. Low is caused reduce cost blindly, defective goods flows into the market, a lot of products do not have quality, because have only " low " and without other dominant position. Taste an industry in quick pass the time in a leisurely way actually, after service just is the key that decides the market, exchange goods, face period processing, terminal is displayed, award of sales promotion add is pulled move etc, these are skilled work!

Crammer 2: Manufacturer bypasses agency

In recent years some enterprises also try to accuse terminal continuously, try to bypass agency does business directly, in fact this kind of mode is accomplished very hard. If spread out in main market,one of main reasons are, manufacturer needs the salesperson with many invite applications for a job. This meeting is great the sale cost that raises manufacturer and administrative difficulty.

Manufacturer and terminal trade directly, once abide by present tick " habit " , mean manufacturer to need to provide fund of many have enough to meet need, the pressure of financial cost is met special big, still have risk of slow-witted dead Zhang what is more,the rather that more, and at present, this kind of risk basically is assumed by agency.

Reason one: Manufacturer needs agency

Manufacturer should make nice region market leave agency very hard. The first, manufacturer enrols the many member that sell very hard. Wait for all sorts of elements considering the origin of difficulty of early days investment, management, personnel, use agency to make terminal directly, this is the choice with a lot of best manufacturer; The 2nd, manufacturer of ability of the person arteries and veins of agency, capital, service cannot be replaced. Ability of the resource of person arteries and veins that a few have the agency of actual strength to be in place, capital, serve ability even, this is manufacturer be badly in need of " 3 great ability " , this " 3 great ability " just is 3 kinds of steps with development the most important terminal. In these 3 respects, manufacturer is actually " beyond the reach of one's power " , because be on region market,manufacturer is " guest field " , and agency just is advocate.

Reason 2: Terminal cannot leave agency

Although a lot of terminal think agency of steer clear of and manufacturer are direct,trade. But actual condition is, terminal leaves agency very hard. A lot of terminal just start in last few years, they do not have how many actual strength, basically " lack cash " , and agency is to be them " fill up payment for goods " the mainest group. In the meantime, a few necessary services that terminal needs, be like fast deliver goods, provide sales promotion support in time, manufacturer is inextricability also, only agency ability is accomplished. Terminal accepts the restriction such as fund level of management, what do commonly in product inventory respect is poorer, once a few imperative products need to must arrive immediately, and manufacturer is not done at all, only recent agency ability is accomplished.

Reason 3: The unique value of agency

The unique value of agency is capital and quick service ability not just. To local local customs familiar, use country situation, close affection to build comer arteries and veins to concern; To the familiar degree of local market; Be in charge of the relation between the branch with place. . . . . . Manufacturer cannot be likened to these. And these " unique value " in be being managed actually, be very important, for instance, once produce product issue, agency profit is solved with relation of person arteries and veins have an advantage more than manufacturer.

Each each channel, link can appear, because it is valuable,the reason that can exist is. Can one class agency finish all markets? Cannot, need the agency of channel of a few area, fractionize so. No matter be one class agency,still be 2 batches, not be all channel, all consumer can of the butt joint, accordingly, we still need a group to buy business, need to approve the 0 clients that hold battalion concurrently.

Cite a case, be in Beijing, the government should promote image, ban market strongly, let buy dish to enter a supermarket. Result, in street initiative formed early city, early before administrator did not go to work at 7 o'clock, finish trade. The existence of a market, the existence of a kind of channel, because have demand,be. Want to have demand only, with respect to somebody ground of leave no stone unturned is done. 2 batches of business are impossible to disappear. But, this does not mean liquor channel to won't be changed, also not be the competition that says these present businessmen can answer future certainly.

Want flow of goods to exist only, agency can exist. Want the change as market environment only, technical progress, trade the change of a few elements such as the change of the method. The part of agency even the position also can be changed somewhat, the cooperative means of they and manufacturer, with terminal the relation between also can produce a few change. But do not mean this group to meet " die out " , although now " lively " electric business, in fact the form of another kind of expression that they also are agency just. Go looking clean out treasure, actually inn of how many net is agency, and be not is manufacturing company completely.